Here at Big Boy’s Burgers and Shakes, we know we have an audience of loyal customers who fell in love with Big Boy decades and decades ago. We LOVE all of you and we are going to be keeping all of the old favorites, but the market is changing and we need to adapt to survive. Drive-In’s used to be the norm, and the market slowly weeded them out and we had to adapt during those times as well. We are not looking be ordinary, we are looking to thrive! Here is what you need to know about the fast casual concept and how it is going to help the Big Boy brand:
The Main Idea
For those of you that have not heard the term ‘fast casual,’ you can think of it as a blend between fast food and casual dining. You’ll come in, order your food at the counter, and then you can sit down and enjoy your meal the way you would in a normal restaurant. The average check does have a higher value, but the quality increases on the same scale. This concept started to become more popular about ten years ago when the restaurant industry realized people were willing to spend between $7-10 for a true quality meal. All of your food will be made to order right in front of your eyes!
How it Will Help
Fast casual restaurants are the new wave for a multitude of different reasons. One of them being the fact that the food is often times healthier than traditional fast food. In addition to health factors, millennials like the idea that the food is being made to order and not pre-prepared because it results in higher quality taste. The other reason is that for a franchise owner, the profitability has great potential. The average check is about $2-3 greater and the menu is a lot smaller and easier to maintain. The fast casual market is expanding and now Big Boy’s Burgers and Shakes is getting in on all the fun.
Anytime change happens, there is going to be resistance. We know this better than most and we are very aware of our fan base and that is why we are keeping so many of your old favorites! Think of this as a brand new look, with the same great taste and service that made you fall in love with Big Boy in the first place.
To learn more about the fast casual dining experience, call 586-755-8113 or fill out a form on our website!